Analytics, Propensity, Tutorials 04 Aug 2022 How to build a propensity model: A comprehensive guide You already understand at a high level what a propensity… Rocket Romero
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Analytics, Propensity, Regression 25 Jul 2022 Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models So you've built your machine learning model and you're proud… Rocket Romero
News 16 Jun 2022 G2M Insights launches Analyzr service We're thrilled to announce we are launching Analyzr, our service… Pierre Elisseeff
Go-To-Market Strategy 04 Feb 2021 Improve Your Pricing Strategy With 3 Key Steps Pricing is one of the most important business levers impacting… Garrett Sznip
Go-To-Market Strategy 27 Jan 2020 The pricing game is changing. Are you ready? Pricing is one of the biggest levers you can pull… Garrett Sznip
Go-To-Market Strategy 23 Jan 2020 Three ways AI is impacting your go-to-market strategy In a previous post we reviewed the macro trends underlying… Pierre Elisseeff
Go-To-Market Strategy, Trends 21 Jan 2020 How is the AI disruption affecting your business? Just as the web disrupted businesses from top to bottom… Pierre Elisseeff
