Solutions
Empowering Businesses With Data-Driven, AI-Enabled, and Customer-Centric Solutions
Fortune 500 Cable Operator
Sales Optimization Strategy
Project
- Delivered comprehensive go-to-market strategy recommendations for business division providing data-driven views of the addressable market, visibility to sales productivity, and optimized sales resource models
Outcomes
- Recommended investment in new account executives
- Optimized Midmarket sales reps across channels and regions, resulting in an 8% increase in average sold MRC
Fortune 500 Global Manufacturer
Sales Realization Model
Project
- Implemented a metrics analysis process for Global Services Team that utilized a SQL Server data mart and machine learning to predict invoice-level outcomes changing the way contracts were structured by supplier
Outcomes
- G2M’s model was able to predict late payment status with greater than 80% accuracy resulting in savings worth in excess of $90M
Midmarket CX Technology Co
Propensity To Purchase Model
Project
- Implemented a managed propensity model that sources near-real time sales prospects and third-party data to prioritize prospective leads for sales to target in near-real time orchestrated within Salesforce CRM with updates every 15 minutes
Outcomes
- Identified and quantified best practices
- Propensity model provided a 6x realized lift in conversion rate in identified “A” accounts over baseline
PE Owned Telecom Operator
Snowflake Data Ecosystem
Project
- Designed and implemented a Snowflake data model that serves as the foundation for Executive Team decision support including market penetration, customer insights, acquisition targeting, and ROIC
Outcomes
- Provided C-Level and PE firm with neighborhood-level visibility into market penetration
- Provided Sales/Mktg/Ops with data pipeline for reporting and analytics
Midmarket Cyber Security Co
B2B Lead Lifecyle Framework
Project
- Designed and implemented a unified lead lifecycle framework providing marketing with the data infrastructure for tracking lead-to-opportunity and campaigns in Snowflake
- Revised Marketing reporting suite for Demand Gen KPIs and metrics
Outcomes
- Actively lead all reporting and analytic efforts for Marketing Ops Leadership
- Continuously engaged for 24-months
Fortune 500 Cable Operator
Clustering / Propensity Modeling
Project
- Developed a market-based data ecosystem for Segment Marketing that integrates internal metrics (customers, sales opps, marketing activities) with the addressable business market
- Deployed predictive analytics platform
Outcomes
- Base propensity model resulted in 10% increase in cross-sell opportunities
- Micro-clustering analysis drove over $1M increase in Midmarket MRR
Midmarket Construction Co
B2B Sales Analytics
Project
- Sales “Money Ball”—analyzed sales motion developing a recommended set of discrete sales activities, rep cadence, and account touches associated with optimal sales success
Outcomes
- Sales was overhauled with a scalable go-to-market playbook (Sales Ops function, segmentation, hiring / retention strategy) driving more predictable revenue growth for Leadership
Hospitality Co
Snowflake Ecosystem / Analytics
Project
- Established the data ecosystem to support all OpCo and asset management reporting and analytics
- Designed and built budget process and Enterprise Financial Model (scenario model for Valuation) for FP&A Team
Outcomes
- Decision support model significantly transformed decision making resulting in $10M+ margin improvements from pricing decisions and cost savings