Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
Go-To-Market Strategy 07 Feb 2024 The Power of Back-to-Basics Marketing For companies looking to establish a strong foundation and achieve… Garrett Sznip
Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
News 23 Jan 2024 G2M Insights completes SOC 2 Type 2 Certification for its G2M platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
Analytics, Propensity 12 Sep 2023 Predicting the Superbowl Winner with Machine Learning The NFL season just kicked off last week. So you… Leah Young
A/B Testing, Analytics 28 Aug 2023 Performance benchmarks for A/B testing algorithms: which ones work best This post is a more technical review validating which algorithms… Rocket Romero
