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Named to the Inc. 5000 for the 2nd consecutive year.

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Leadership Team

Our leadership team brings decades of experience building and growing companies by leveraging technology and go-to-market best practices

Derek Azuara

PARTNER

Derek is a business and technology leader with over 22 years of experience in marketing, sales operations, and finance. As a co-founder of G2M Insights, he helps enterprise clients enhance their go-to-market strategies using data and AI. He also contributed to the development of the G2M Platform, making machine learning accessible for midmarket and enterprise customers. Previously, Derek served as Chief Revenue Officer at Nodin, where he drove AI-powered business insights for quicker decision-making. His leadership roles at Harte Hanks and Aleutian Consulting further refined his expertise in business intelligence, financial modeling, and digital transformation.

Pierre Elisseeff

PARTNER

Pierre is a Partner at G2M Insights and Co-Founder of the G2M Platform, a business analytics platform for enterprise and midmarket customers. With over 20 years of experience in the communications, media, and technology sectors, he has held executive roles in finance, marketing, and operations, and has led business analytics teams across various functions. Pierre co-founded Nodin, an award-winning Enterprise AI startup. He holds an MBA from the University of Chicago Booth School of Business and a PhD in engineering from MIT. Pierre is a member of the CFA Institute and a Gold recipient of the American Business Awards for leadership in business analytics.

Garrett Sznip

PARTNER

Garrett Sznip has over 23 years of experience building companies and was previously President of Consulting Services at Harte Hanks, where he led innovation, advisory, and data analytics groups. At Harte Hanks, he oversaw CMO Advisory Services, customer experience, and B2B/B2C data ecosystems. Garrett co-founded G2M Insights, working with Fortune 100 companies to guide complex growth initiatives. Before G2M Insights, he co-founded Nodin, an AI-driven platform for automating business insights. He also led Aleutian Consulting, which was acquired by Harte Hanks, and served as Vice President at Capgemini, focusing on strategic growth and transformation.

Gregg Sutherland

ADVISORY BOARD CHAIR

Gregg served on the Board of Directors of Buckman Laboratories since 2020, a global specialty chemicals company that pioneered digital services innovation. Gregg held roles including Board Chair, Chair of the Executive and Risk Committees, and Audit Committee member, while Buckman delivered record levels of growth, profitability, and innovation. Buckman Laboratories was acquired by Pritzker Private Capital in 2025. Previously, Gregg served as a Senior Strategy Consulting Partner at Ernst & Young, leading M&A, growth, and organization design projects across Technology, Telecommunications, Media, and Industrials. Gregg holds an MBA from The Wharton School, and has earned Board Director Certification from the National Association of Corporate Directors.

Trista Fisher

VICE PRESIDENT, CLIENT SERVICES

Trista leads G2M’s client services organization, overseeing all delivery teams across consulting and AI-enabled services. She brings more than 25 years of experience in business transformation, technology implementation, and global operations. Previously, as Vice President of Global Business Services at Ball Corporation, she led a 400-person global team overseeing service delivery across HR, finance, procurement, and IT. Her experience spans building global service organizations, leading complex technology programs, and translating strategy into operational results. Trista holds an MBA from Washington University in St. Louis and a BS in Business Administration from the University of Colorado Boulder.

Jason Pitre

VICE PRESIDENT, SALES

Jason leads sales at G2M, helping enterprise clients use data and AI to improve their go-to-market strategy, operations, and execution. He brings more than 25 years of experience in enterprise technology, sales, and customer experience. Previously, he held sales and partnership roles at Twilio, Genesys, and ConvergeOne, and has helped companies including Charles Schwab, Visa, and Western Union address their marketing, sales, and customer experience technology needs. With a foundation in software development and sales engineering, Jason combines technical expertise with a practical understanding of business priorities. He holds a BS in International Business from the University of Colorado Boulder.