2024: Technology continues to evolve
Web
1995
Cloud
2010
AI / ML
2015
Gen AI
Today
The best performing businesses use AI
Top growth performers now rely on data and AI to a greater extent than ever to boost efficiency and effectiveness. 37% of high performing sales and marketing organizations use AI vs. 20% for low performers.
Source: Salesforce Research, Demand Metric
Become more data-driven and AI-enabled
We help businesses become more data-driven and AI-enabled to improve performance across the buyer journey
Reach
- Market Segmentation
- Market Opportunity
- Propensity Scoring
Engage
- Sales Activity Model
- Next Dollar Spend
- Lead Lifecycle Process
Convert
- Pricing Optimization
- Cross-Sell / Up-Sell
- Sales Optimization
Retain
- Predictive Churn
- Customer Lifetime Value
- CX Analytics
AI Delivers Tangible Value
In a typical propensity scoring implementation, we can improve your ability to target and convert prospects by up to 5x. The example shown is a typical mid-market software provider. The gain was measured over the first 6 months of implementing a propensity scoring system.
In Their Own Words
Leadership Team
Our leadership team brings decades of experience building and growing companies by leveraging technology and go-to-market best practices.
Derek Azuara
PARTNER
Derek is a business and technology leader with over 22 years of industry and consulting experience across marketing, sales operations, and finance. He leads G2M’s data management practice.
Pierre Elisseeff
PARTNER
Pierre has over 25 years of experience in the communications, media and technology sector with significant expertise leading business analytics teams across a broad set of functions.
Garrett Sznip
PARTNER
Garrett has over 23 years of experience building companies, and was previously President of Consulting Services at Harte Hanks where he led groups focused on innovation, advisory and data analytics.
Technology Partners
We partner with world-class technology leaders.
Let's Talk
Ask our team how G2M can help you
