Introducing the G2M platform
The G2M platform makes predictive analytics simple. Make better, smarter, faster decisions.
The G2M Platform Approach
Tailored
Predictive modeling tailored to your business needs
Outcome Focused
Allow users to focus on variables and outcomes, not technology set-up
Transparent
Models that are transparent and accessible to the end user
Modern
Modern analytics requires a modern tech stack
How the G2M Platform Works
1. Select Data Sources
Aggregate data from first- and third-party sources to serve as the foundation for the model build
2. Pick Variables & Algorithm
Select variables to feed the model and choose the algorithm that provides the best fit for the data set
3. Train Model
Let the G2M platform encode the data and compute results. Review model outcomes, and revise variables or algorithm as needed to refine results
4. Get Insights
Take your business to the next level with actionable insights and model outputs that feed back into native systems
We handle the engineering, so you can focus on uncovering insights
Simple
Build machine learning models quickly with our no-code user interface
Secure
User data can be encoded and controlled locally as appropriate
Scalable
Managed Kubernetes cluster provides cloud-based scalability
Reliable
Fully managed with guaranteed uptime and dedicated service desk
Dedicated
Single tenant API with no confidential data shared
Accessible
Outputs feed back into native systems for end users to access
How Can we Help You?
Clustering
Uncover potential pockets of growth or identify at risk groups by bundling prospects and customers into micro-clusters with key shared traits. Identify new clusters as they pop up to take advantage of the opportunity before your competitor does.
Propensity Scoring
Target more accurately and improve conversion rates by predicting propensity to buy or to churn. Understand key drivers affecting your prospect or customer behavior and take action before it’s too late.
A/B Testing
Assess the effectiveness of each marketing campaign and program in a true apples-to-apples fashion by adjusting for all relevant factors between your control and your test. Finally understand what actually works and increase your marketing effectiveness.
Media Mix Modeling
Identify the most effective marketing channels and optimize your spend. Our media mix modeling uses machine learning to provide insights into channel performance. Make data-driven adjustments to maximize ROI and allocate your budget confidently for growth. Currently in beta preview.
Regression
Tap into a broader set of data sources and generate more reliable forecasts to better determine where your business is headed. Use the information to make proactive decisions on how to optimize outcomes and exceed your year-end goals.
Let's Talk
Ask our team how G2M can help you
