A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
Analytics, Propensity 12 Sep 2023 Predicting the Superbowl Winner with Machine Learning The NFL season just kicked off last week. So you… Leah Young
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 22 Jun 2023 Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going. Jeff Bezos wrote, “As a senior executive, what do you… Leah Young
Analytics, Propensity, Tutorials 04 Aug 2022 How to build a propensity model: A comprehensive guide You already understand at a high level what a propensity… Rocket Romero
Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Analytics, Propensity, Regression 25 Jul 2022 Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models So you've built your machine learning model and you're proud… Rocket Romero
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 23 Mar 2022 Practical lessons when implementing machine learning in marketing projects Machine learning is a better prediction technology, and with better… Derek Azuara
