Analytics 04 Feb 2025 The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives Pierre Elisseeff
Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available Pierre Elisseeff
News 06 Dec 2024 G2M Insights Secures Patent for Predictive Analytics and Data Security Innovation Pierre Elisseeff
Analytics 27 Nov 2024 Leveraging Business Analytics: Lessons from the NFL for Business Strategy Taylor Stinnett
News 18 Sep 2024 G2M Insights Named a 2024 Fast 50 Company by Denver Business Journal We're thrilled to announce we've made the Denver Fast 50… Pierre Elisseeff
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
