Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
News 23 Jan 2024 G2M Insights completes SOC 2 Type 2 Certification for its G2M platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
Analytics, Propensity 12 Sep 2023 Predicting the Superbowl Winner with Machine Learning The NFL season just kicked off last week. So you… Leah Young
A/B Testing, Analytics 28 Aug 2023 Performance benchmarks for A/B testing algorithms: which ones work best This post is a more technical review validating which algorithms… Rocket Romero
A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 22 Jun 2023 Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going. Jeff Bezos wrote, “As a senior executive, what do you… Leah Young
News 30 Mar 2023 G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
