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News
18 Sep 2024

G2M Insights Named a 2024 Fast 50 Company by Denver Business Journal

We're thrilled to announce we've made the Denver Fast 50…

Pierre Elisseeff
Analytics, Marketing Mix Modeling, Tutorials
10 Jun 2024

How to build a media mix model: A comprehensive guide

You already understand at a high level what a media…

Pierre Elisseeff
News
Under Construction
30 May 2024

Analyzr is now the G2M platform

Pierre Elisseeff
Analytics, Marketing Mix Modeling
20 May 2024

Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing

Media mix modeling is back! With increasing data privacy concerns…

Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity
23 Apr 2024

Enterprise AI: things you should do today that actually add value

There's a lot of hype today about gen AI and…

Pierre Elisseeff
Go-To-Market Strategy
07 Mar 2024

AI is changing the boundaries of the firm: strategies for surviving the upheaval

Until twenty years ago we had been fighting war in…

Pierre Elisseeff
Go-To-Market Strategy
07 Feb 2024

The Power of Back-to-Basics Marketing  

For companies looking to establish a strong foundation and achieve…

Garrett Sznip
Analytics, Propensity, Regression
05 Feb 2024

So, you’ve deployed your machine learning model: how do you monitor model performance?

Making sure you monitor model performance after the production deployment…

Pierre Elisseeff
News
23 Jan 2024

G2M Insights completes SOC 2 Type 2 Certification for its G2M platform

We're pleased to announce we've completed our SOC 2 Type…

Rocket Romero
Analytics, Propensity
12 Sep 2023

Predicting the Superbowl Winner with Machine Learning

The NFL season just kicked off last week. So you…

Leah Young
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