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August 4, 2022

How to build a propensity model: A comprehensive guide

Garrett Sznip

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August 4, 2022

How a billion-dollar software company can double conversion rates with a propensity model

Pierre Elisseeff

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August 4, 2022

What is machine learning and how does it impact marketing analytics?

Pierre Elisseeff

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August 4, 2022

How to build effective machine learning models: A checklist for marketers

Garrett Sznip

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August 3, 2022

What is a propensity model, and why should marketers care?

Pierre Elisseeff

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July 25, 2022

Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models

Garrett Sznip

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