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Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Analytics, Propensity, Regression 25 Jul 2022 Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models So you've built your machine learning model and you're proud… Rocket Romero
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 23 Mar 2022 Practical lessons when implementing machine learning in marketing projects Machine learning is a better prediction technology, and with better… Derek Azuara
Analytics, Go-To-Market Strategy 18 Aug 2020 A primer on data-driven selling TLDR: When your business is not meeting sales targets, how… Garrett Sznip