Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Feb 2024 The Power of Back-to-Basics Marketing For companies looking to establish a strong foundation and achieve… Garrett Sznip
Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
