A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 22 Jun 2023 Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going. Jeff Bezos wrote, “As a senior executive, what do you… Leah Young
News 30 Mar 2023 G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
News 18 Aug 2022 G2M Insights to partner with CU Boulder for the development of its G2M platform We are pleased to announce this partnership with the Department… Pierre Elisseeff
Analytics, Propensity, Tutorials 04 Aug 2022 How to build a propensity model: A comprehensive guide You already understand at a high level what a propensity… Rocket Romero
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
