A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
Go-To-Market Strategy 07 Feb 2024 The Power of Back-to-Basics Marketing For companies looking to establish a strong foundation and achieve… Garrett Sznip
Go-To-Market Strategy 04 Feb 2021 Improve Your Pricing Strategy With 3 Key Steps Pricing is one of the most important business levers impacting… Garrett Sznip
Trends 09 Dec 2020 2020 Lessons Learned: Adapt and Thrive As the year closes, we thought it would be helpful… Derek Azuara
Analytics, Go-To-Market Strategy 18 Aug 2020 A primer on data-driven selling TLDR: When your business is not meeting sales targets, how… Garrett Sznip
Go-To-Market Strategy 04 Aug 2020 21 ways to improve your go-to-market strategy with data-driven selling TLDR: Taking a data-driven approach to B2B selling and marketing… Garrett Sznip
Trends 08 Jun 2020 Go-To-Market Insights 2Q20 2020: the pandemic is leading consumers and businesses to re-assess… Pierre Elisseeff
Go-To-Market Strategy 27 Jan 2020 The pricing game is changing. Are you ready? Pricing is one of the biggest levers you can pull… Garrett Sznip
Go-To-Market Strategy 23 Jan 2020 Three ways AI is impacting your go-to-market strategy In a previous post we reviewed the macro trends underlying… Pierre Elisseeff
