A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Trends 09 Dec 2020 2020 Lessons Learned: Adapt and Thrive As the year closes, we thought it would be helpful… Derek Azuara
Go-To-Market Strategy 23 Jan 2020 Three ways AI is impacting your go-to-market strategy In a previous post we reviewed the macro trends underlying… Pierre Elisseeff
