A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Trends 09 Dec 2020 2020 Lessons Learned: Adapt and Thrive As the year closes, we thought it would be helpful… Derek Azuara
Analytics, Go-To-Market Strategy 18 Aug 2020 A primer on data-driven selling TLDR: When your business is not meeting sales targets, how… Garrett Sznip
Go-To-Market Strategy 23 Jan 2020 Three ways AI is impacting your go-to-market strategy In a previous post we reviewed the macro trends underlying… Pierre Elisseeff
