Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Analytics, Propensity, Regression 25 Jul 2022 Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models So you've built your machine learning model and you're proud… Rocket Romero
News 16 Jun 2022 G2M Insights launches Analyzr service We're thrilled to announce we are launching Analyzr, our service… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 23 Mar 2022 Practical lessons when implementing machine learning in marketing projects Machine learning is a better prediction technology, and with better… Derek Azuara
Go-To-Market Strategy 04 Feb 2021 Improve Your Pricing Strategy With 3 Key Steps Pricing is one of the most important business levers impacting… Garrett Sznip
Trends 09 Dec 2020 2020 Lessons Learned: Adapt and Thrive As the year closes, we thought it would be helpful… Derek Azuara
Analytics, Go-To-Market Strategy 18 Aug 2020 A primer on data-driven selling TLDR: When your business is not meeting sales targets, how… Garrett Sznip
News 11 Aug 2020 G2M Insights becomes a HubSpot Solutions Partner We're thrilled to announce today we've joined HubSpot’s Solutions Partner… Pierre Elisseeff
Go-To-Market Strategy 04 Aug 2020 21 ways to improve your go-to-market strategy with data-driven selling TLDR: Taking a data-driven approach to B2B selling and marketing… Garrett Sznip
Trends 08 Jun 2020 Go-To-Market Insights 2Q20 2020: the pandemic is leading consumers and businesses to re-assess… Pierre Elisseeff
