Go-To-Market Strategy, Marketing Mix Modeling 13 Mar 2025 How Marketing Leaders Can Justify Their Budget to Finance Marketing leaders frequently face the challenge of justifying their budgets… Pierre Elisseeff
Go-To-Market Strategy 06 Mar 2025 How to Avoid the Q4 Crunch: Sales & Marketing Leadership’s Guide to Hitting Backend-Loaded Targets Many businesses enter the year with ambitious sales and revenue… Pierre Elisseeff
13 Dec 2024 Game Plans: Lessons in Machine Learning from the NFL In this episode, we explore the fascinating intersection of sports… G2M Team
28 Nov 2024 The Big Idea: How AI is Disrupting Business, Strategies to Survive and Thrive In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Introducing the Insights Achieved Podcast In this inaugural episode of the Insights Achieved Podcast,… G2M Team
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
