Analyze
Predict outcomes and identify insights across a variety of customer lifecycle use cases, enabling data-driven decisions.
Clustering
Uncover potential pockets of growth or identify at-risk groups by bundling prospects and customers into micro-clusters with key shared traits. Identify new clusters as they pop up to take advantage of the opportunity before your competitor does.
Propensity Scoring
Target more accurately and improve conversion rates by predicting propensity to buy or to churn. Understand key drivers affecting your prospect or customer behavior and take action before it’s too late.
Marketing Mix Modeling
Identify the most effective marketing channels and optimize your spend. Our marketing mix modeling uses machine learning to provide insights into channel performance. Make data-driven adjustments to maximize ROI and allocate your budget confidently for growth.
A/B Testing
Assess the effectiveness of each marketing campaign and program in a true apples-to-apples fashion by adjusting for all relevant factors between your control and your test. Finally understand what actually works and increase your marketing effectiveness.
Revenue Forecasting
Tap into a broader set of data sources and generate more reliable forecasts to better determine where your business is headed. Use the information to make proactive decisions on how to optimize outcomes and exceed your sales and revenue goals.