Overwatch is G2M’s autonomous analytics platform built to reflect the complexity of modern go-to-market environments. By combining your business data with a knowledge graph and advanced AI models, Overwatch generates meaningful, context-rich insights in minutes—not days or weeks. It doesn’t just tell you what happened; it uncovers why it happened, what’s likely to happen next, and what you can do about it.

Whether you’re optimizing channels, tracking performance across dimensional hierarchies, or just trying to stay ahead of unexpected shifts, Overwatch provides the intelligence layer your team needs to act faster and smarter. With full onboarding support and live GA4 integration, getting started is as seamless as the insights it delivers.