Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
News 23 Jan 2024 G2M Insights completes SOC 2 Type 2 Certification for its G2M platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
A/B Testing, Analytics 28 Aug 2023 Performance benchmarks for A/B testing algorithms: which ones work best This post is a more technical review validating which algorithms… Rocket Romero
News 30 Mar 2023 G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
News 15 Nov 2022 The Analyzr Python SDK is out! We just published our Python SDK to enable model development… Pierre Elisseeff
News 18 Aug 2022 G2M Insights to partner with CU Boulder for the development of its G2M platform We are pleased to announce this partnership with the Department… Pierre Elisseeff
Analytics, Propensity, Regression 25 Jul 2022 Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models So you've built your machine learning model and you're proud… Rocket Romero