13 Dec 2024 Game Plans: Lessons in Machine Learning from the NFL In this episode, we explore the fascinating intersection of sports… G2M Team
Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available G2M Insights' media mix modeling feature is now generally available… admin
28 Nov 2024 Ensuring AI Models Deliver Consistent Marketing Insights In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Modern Marketing Mix Modeling: A Data-Driven Approach In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Demystifying Segmentation and Clustering for Marketers In this episode of the Insights Achieved Podcast, we… G2M Team
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Propensity 12 Sep 2023 Predicting the Superbowl Winner with Machine Learning The NFL season just kicked off last week. So you… Leah Young
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 22 Jun 2023 Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going. Jeff Bezos wrote, “As a senior executive, what do you… Leah Young
Analytics, Propensity, Tutorials 04 Aug 2022 How to build a propensity model: A comprehensive guide You already understand at a high level what a propensity… Rocket Romero
Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
