Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
Analytics, Propensity, Regression 25 Jul 2022 Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models So you've built your machine learning model and you're proud… Rocket Romero
News 16 Jun 2022 G2M Insights launches Analyzr service We're thrilled to announce we are launching Analyzr, our service… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 23 Mar 2022 Practical lessons when implementing machine learning in marketing projects Machine learning is a better prediction technology, and with better… Derek Azuara
Go-To-Market Strategy 04 Feb 2021 Improve Your Pricing Strategy With 3 Key Steps Pricing is one of the most important business levers impacting… Garrett Sznip
Trends 09 Dec 2020 2020 Lessons Learned: Adapt and Thrive As the year closes, we thought it would be helpful… Derek Azuara
Analytics, Go-To-Market Strategy 18 Aug 2020 A primer on data-driven selling TLDR: When your business is not meeting sales targets, how… Garrett Sznip
