A/B Testing, Analytics 28 Aug 2023 Performance benchmarks for A/B testing algorithms: which ones work best This post is a more technical review validating which algorithms… Rocket Romero
A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 22 Jun 2023 Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going. Jeff Bezos wrote, “As a senior executive, what do you… Leah Young
News 30 Mar 2023 G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform We're pleased to announce we've completed our SOC 2 Type… Rocket Romero
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
News 15 Nov 2022 The Analyzr Python SDK is out! We just published our Python SDK to enable model development… Pierre Elisseeff
News 18 Aug 2022 G2M Insights to partner with CU Boulder for the development of its G2M platform We are pleased to announce this partnership with the Department… Pierre Elisseeff
Analytics, Propensity, Tutorials 04 Aug 2022 How to build a propensity model: A comprehensive guide You already understand at a high level what a propensity… Rocket Romero
