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News
23 Jan 2024

G2M Insights completes SOC 2 Type 2 Certification for its G2M platform

We're pleased to announce we've completed our SOC 2 Type…

Rocket Romero
Analytics, Propensity
12 Sep 2023

Predicting the Superbowl Winner with Machine Learning

The NFL season just kicked off last week. So you…

Leah Young
A/B Testing, Analytics
28 Aug 2023

Performance benchmarks for A/B testing algorithms: which ones work best

This post is a more technical review validating which algorithms…

Rocket Romero
A/B Testing, Analytics, Tutorials
24 Aug 2023

How to analyze A/B testing results: A comprehensive guide

You already understand at a high level what A/B testing…

Rocket Romero
A/B Testing, Analytics
23 Aug 2023

Getting more for less: improving marketing effectiveness with A/B testing

So, you are in charge of the marketing budget and…

Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression
22 Jun 2023

Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going.

Jeff Bezos wrote, “As a senior executive, what do you…

Leah Young
News
30 Mar 2023

G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform

We're pleased to announce we've completed our SOC 2 Type…

Rocket Romero
Analytics, Clustering, Tutorials
11 Jan 2023

How to build a clustering model: A comprehensive guide

You already understand at a high level what clustering is…

Pierre Elisseeff
Analytics, Clustering
10 Jan 2023

What is clustering and why should marketers care?

Clustering is key to proper data-driven segmentation The first things…

Pierre Elisseeff
News
15 Nov 2022

The Analyzr Python SDK is out!

We just published our Python SDK to enable model development…

Pierre Elisseeff
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