Analytics, Go-To-Market Strategy 08 May 2025 Why It’s Time to Rethink Decision-Making: Introducing Autonomous Decision Intelligence (ADI) In an era where data is abundant but decision velocity… Pierre Elisseeff
Go-To-Market Strategy, Marketing Mix Modeling 13 Mar 2025 How Marketing Leaders Can Justify Their Budget to Finance Marketing leaders frequently face the challenge of justifying their budgets… Pierre Elisseeff
Go-To-Market Strategy 06 Mar 2025 How to Avoid the Q4 Crunch: Sales & Marketing Leadership’s Guide to Hitting Backend-Loaded Targets Many businesses enter the year with ambitious sales and revenue… Pierre Elisseeff
Analytics 24 Feb 2025 The Science of Sales Analytics: Unlocking Performance with Data-Driven Insights Sales success is often attributed to natural charisma, relationship-building skills,… Pierre Elisseeff
Analytics 20 Feb 2025 How to Build a Data-Driven Revenue Model for Your SaaS Business A strong revenue model is the backbone of any SaaS… Pierre Elisseeff
Analytics, Marketing Mix Modeling 14 Feb 2025 Using Advertising Elasticity of Demand to Check Your Media Mix Model Media mix modeling (MMM) helps marketers optimize their ad spend… Pierre Elisseeff
Analytics 04 Feb 2025 The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives For sales and marketing executives, the ability to harness data… Pierre Elisseeff
Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available G2M Insights' media mix modeling feature is now generally available… Pierre Elisseeff
News 06 Dec 2024 G2M Insights Secures Patent for Predictive Analytics and Data Security Innovation We are proud to announce that G2M Insights has been… Pierre Elisseeff
Analytics 27 Nov 2024 Leveraging Business Analytics: Lessons from the NFL for Business Strategy In the competitive world of professional football, data-driven decision making… Taylor Stinnett
