The Operating System for the Post AI Revenue Engine
Why traditional GTM playbooks are failing, and how high-performing companies rebuild revenue as a system, not a set of functions.
The traditional GTM playbook no longer works
On a Monday morning, a CRO reviews the forecast. Pipeline looks solid. Commit feels reasonable. Two weeks later, the quarter slips.
Sound familiar?
Modern revenue teams aren’t just struggling with broken funnels. They’re running GTM on assumptions that no longer match reality: linear buying paths, functional handoffs, and metrics that explain what happened but never why.
Buyers loop. Teams operate in silos. Data fragments. Forecasts become fragile.
This isn’t a funnel problem. It’s a revenue system problem.
A field manual for rebuilding revenue as a system
Trusted Revenue is a practical guide for the shift from fragmented, function-led GTM to a unified revenue operating system built for modern buying.
In this book, you will learn:
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Why traditional GTM breaks: the structural causes of stalled growth and fragile forecasts.
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The Trusted Revenue Flywheel: the operating model that aligns buyers, teams, and execution.
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Buying reality vs. selling process: how to adapt to non-linear, multi-stakeholder decisions.
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From activity to explanation: how leading teams explain why performance changed.
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The 90-day reset: a clear path to restore clarity and predictability.
Impact, Not Hype
G2M helps executives drowning in data get the instant insights they need to make confident, data-driven decisions. We use a combination of human expertise and trusted AI to help leaders quickly understand what’s working, what’s not, and what to do next. We aren’t a traditional vendor; we are partners in your growth.
Built by Operators, For Operators:
- 5.5x Improvement in conversion rates for high-propensity prospects
- 100x increase in time to insight
- 85% Repeat Customers across key industries
- Fast 50 Honoree (2024 & 2025) and Inc. 5000 honoree (2025)
“Working with G2M Insights has had a tremendous impact on our go-to-market effectiveness.”
CEO, Telecom Operator
Get the Blueprint for Trusted Revenue
Stop guessing why growth stalls. Learn the system that turns GTM chaos into predictable, board-ready outcomes.
