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Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available G2M Insights' media mix modeling feature is now generally available… Pierre Elisseeff
Analytics 27 Nov 2024 Leveraging Business Analytics: Lessons from the NFL for Business Strategy In the competitive world of professional football, data-driven decision making… Taylor Stinnett
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
Analytics, Propensity 12 Sep 2023 Predicting the Superbowl Winner with Machine Learning The NFL season just kicked off last week. So you… Leah Young
A/B Testing, Analytics 28 Aug 2023 Performance benchmarks for A/B testing algorithms: which ones work best This post is a more technical review validating which algorithms… Rocket Romero
A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
