Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
A/B Testing, Analytics, Tutorials 24 Aug 2023 How to analyze A/B testing results: A comprehensive guide You already understand at a high level what A/B testing… Rocket Romero
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 04 Aug 2022 How to build effective machine learning models: A checklist for marketers You may be in the planning phase of building your… Rocket Romero
News 16 Jun 2022 G2M Insights launches Analyzr service We're thrilled to announce we are launching Analyzr, our service… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Marketing Mix Modeling, Propensity, Regression 23 Mar 2022 Practical lessons when implementing machine learning in marketing projects Machine learning is a better prediction technology, and with better… Derek Azuara
