Analytics 04 Feb 2025 The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives For sales and marketing executives, the ability to harness data… Pierre Elisseeff
Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available G2M Insights' media mix modeling feature is now generally available… Pierre Elisseeff
28 Nov 2024 Ensuring AI Models Deliver Consistent Marketing Insights In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Modern Marketing Mix Modeling: A Data-Driven Approach In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Mastering A/B Testing to Boost Marketing Effectiveness In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Unlocking the Power of Propensity Scoring for Marketers In this episode of the Insights Achieved Podcast, we… G2M Team
28 Nov 2024 Demystifying Segmentation and Clustering for Marketers In this episode of the Insights Achieved Podcast, we… G2M Team
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Feb 2024 The Power of Back-to-Basics Marketing For companies looking to establish a strong foundation and achieve… Garrett Sznip
