04 Feb 2025 The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives In this episode, we break down the Business Analytics Maturity… G2M Team
Analytics 04 Feb 2025 The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives For sales and marketing executives, the ability to harness data… Pierre Elisseeff
13 Dec 2024 Game Plans: Lessons in Machine Learning from the NFL In this episode, we explore the fascinating intersection of sports… G2M Team
Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available G2M Insights' media mix modeling feature is now generally available… Pierre Elisseeff
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
A/B Testing, Analytics 28 Aug 2023 Performance benchmarks for A/B testing algorithms: which ones work best This post is a more technical review validating which algorithms… Rocket Romero
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
News 15 Nov 2022 The Analyzr Python SDK is out! We just published our Python SDK to enable model development… Pierre Elisseeff
Analytics, Propensity, Tutorials 04 Aug 2022 How to build a propensity model: A comprehensive guide You already understand at a high level what a propensity… Rocket Romero
Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
