G2M Customer Story

Driving Sales Efficiency for a Midmarket Customer Experience Technology Company

Challenge

Create a more effective way to identify and prioritize high-potential sales prospects. Company sought a solution that could provide near-real-time insights to optimize sales targeting and improve conversion rates

Impact

Significantly enhanced their lead prioritization and targeting efforts, resulting in a powerful uplift in conversion rates and a more efficient sales process, positioning the company for continued success.

Solution

G2M Platform: implemented a managed propensity model that integrated seamlessly with their Salesforce CRM

Sourced near-real-time sales prospects and incorporated third-party data to prioritize leads with the highest likelihood of conversion

Key Outcomes

High-Accuracy Predictions: Our model achieved over 70% accuracy in predicting prospect account conversions

Improved Lead Prioritization and Routing: with better account scores the client was able to meaningfully improve lead prioritization and routing, leading to lower acquisition costs