Discover the Insights Achieved Podcast
Welcome to the Insights Achieved Podcast, where we explore cutting-edge strategies and technologies driving business performance and growth. Join industry leaders and experts as they share actionable insights on leveraging AI, data analytics, and innovative methodologies to solve complex challenges. Whether you’re a business executive, data professional, or curious learner, this podcast delivers the knowledge you need to achieve impactful results.
This podcast is generated using AI technology combined with original ideas and content from the G2M Insights blog.
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AI's Impact on Business Performance Measurement
Jun 4, 2025 • 00:07:02
In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies “flying blind” despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role…
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The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives
Feb 4, 2025 • 00:14:48
In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses…
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Game Plans: Lessons in Machine Learning from the NFL
Dec 13, 2024 • 00:14:04
In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL’s adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights’ use of their G2M platform to predict…
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The Big Idea: How AI is Disrupting Business, Strategies to Survive and Thrive
Nov 28, 2024 • 00:24:23
In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover…
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Ensuring AI Models Deliver Consistent Marketing Insights
Nov 28, 2024 • 00:11:31
In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable…
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Modern Marketing Mix Modeling: A Data-Driven Approach
Nov 28, 2024 • 00:10:26
In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions…
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Mastering A/B Testing to Boost Marketing Effectiveness
Nov 28, 2024 • 00:13:48
In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results…
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Unlocking the Power of Propensity Scoring for Marketers
Nov 28, 2024 • 00:09:11
In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models…
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Demystifying Segmentation and Clustering for Marketers
Nov 28, 2024 • 00:12:29
In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize…
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Introducing the Insights Achieved Podcast
Nov 28, 2024 • 00:08:33
In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and…