Challenge
A leading telecom operator sought to accelerate its commercial fiber expansion but faced challenges in identifying the most lucrative areas for deployment. The company needed a data-driven approach to optimize its network expansion, maximize sales potential, and ensure efficient allocation of sales and marketing resources. With a vast market footprint, the operator required a scalable framework to predict demand, prioritize deployment, and enhance go-to-market strategies.
Solution
G2M Insights partnered with the client to develop a commercial propensity scoring model that leveraged advanced analytics and machine learning to drive fiber buildout decisions. The approach included:
-
- Comprehensive Data Integration: Merging multiple datasets, including firmographics, location intelligence, and sales history, to create a unified view of commercial demand.
- Machine Learning-Based Propensity Modeling: Using predictive analytics to identify high-potential business locations based on customer attributes, market trends, and historical sales patterns.
- Sales and Marketing Optimization: Aligning sales efforts with high-propensity locations, ensuring targeted marketing campaigns and resource allocation to maximize conversion.
- Network Deployment Strategy: Factoring in commercial demand insights to refine fiber expansion plans, balancing infrastructure investment with revenue potential.
Key Outcomes
The project delivered significant impact for the client, including:
-
- Increased Market Penetration: By identifying high-propensity business locations, the client was able to target commercial customers more effectively, increasing sales conversion rates.
- Optimized Resource Allocation: Sales and marketing efforts were aligned with data-driven insights, improving efficiency and reducing wasted efforts on low-potential areas.
- Strategic Network Expansion: The propensity model informed smarter fiber buildout decisions, ensuring that infrastructure investments were aligned with actual business demand.
- Scalable and Repeatable Framework: The methodology provided a sustainable approach for continuous market assessment and growth planning.
Conclusion
This initiative demonstrated the power of data-driven decision-making in commercial fiber expansion. By leveraging advanced analytics, the client gained a strategic advantage in network deployment and sales optimization. G2M Insights remains committed to helping telecom operators drive growth through intelligent market insights and tailored analytics solutions.