Challenge
Client needed to accurately identify their addressable market, improve sales productivity, and optimize the allocation of sales resources across various channels and regions.
Impact
Achieved a higher level of sales performance, driving growth and profitability in a highly competitive market.
Our Solution
- G2M Platform: clustering model offered visibility into the addressable market and sales productivity, enabling the client to make informed decisions
- Tailored recommendations to optimize sales resources, ensuring that teams were in place to maximize their impact
Key Outcomes
- Strategic Investment: Per our recommendations, the client invested in new account executives, enhancing their capacity to capture market opportunities
- Optimized Sales Force: By optimizing midmarket sales representatives across channels and regions, the client experienced an 8% increase in average MRR, demonstrating significant improvements in sales efficiency and effectiveness