Challenge
Create a more effective way to identify and prioritize high-potential sales prospects. Company sought a solution that could provide near-real-time insights to optimize sales targeting and improve conversion rates
Impact
Significantly enhanced their lead prioritization and targeting efforts, resulting in a powerful uplift in conversion rates and a more efficient sales process, positioning the company for continued success.
Our Solution
- G2M Platform: implemented a managed propensity model that integrated seamlessly with their Salesforce CRM
- Sourced near-real-time sales prospects and incorporated third-party data to prioritize leads with the highest likelihood of conversion
Key Outcomes
- High-Accuracy Predictions: Our model achieved over 70% accuracy in predicting prospect account conversions
- Improved Lead Prioritization and Routing: with better account scores the client was able to meaningfully improve lead prioritization and routing, leading to lower acquisition costs