Challenge
Enhance their segment marketing efforts by gaining deeper insights into their addressable business market. Develop internal metrics with market data and deploy predictive analytics to identify high-value opportunities for cross-selling and revenue growth.
Impact
Unlocked new revenue streams and enhanced client’s marketing effectiveness. With G2M Insights’ expertise in data integration and predictive analytics, the client was able to make data-driven decisions that significantly boosted their midmarket performance.
Our Solution
- G2M Platform: leveraged segmentation and propensity modeling for more targeted and effective marketing strategies
- Integrated internal metrics, including customer data, sales opportunities, and marketing activities, with the broader addressable business market
Key Outcomes
- Increased Cross-Sell Opportunities: The base propensity model delivered a 10% increase in cross-sell opportunities, allowing the client to maximize revenue from existing customers
- Significant Revenue Growth: Our micro-clustering analysis identified highly targeted segments within the midmarket, resulting in over $1 million in additional monthly recurring revenue (MRR)