December 6, 2024 Pierre Elisseeff

G2M Insights Secures Patent for Predictive Analytics and Data Security Innovation

We are proud to announce that G2M Insights has been awarded U.S. Patent No. 12,153,711 for innovative technology that combines predictive analytics with advanced data security! This milestone reflects our dedication to empowering businesses to unlock actionable insights while ensuring robust protection of sensitive information, including personal identifying information (PII).

Key features of the patented technology include:

  • Client-Side Encoding: Sensitive data remains secure, encrypted, and decoded only on the client side
  • Modular Predictive Analytics: Seamless integration with enterprise tools like CRMs and data warehouses
  • Enhanced Accessibility: User-friendly interfaces for analysts, enabling machine learning without advanced coding
  • Propensity Modeling: Advanced techniques for scoring and predicting metrics like customer retention and lead conversion

This achievement solidifies our leadership in go-to-market intelligence and data-driven decision-making

See the full press release here.

 

 

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Pierre Elisseeff

Pierre has worked in the communications, media and technology sector for over 25 years. He has held a number of executive roles in finance, marketing, and operations, and has significant expertise leading business analytics teams across a broad set of functions (financial analytics, sales analytics, marketing and pricing analytics, credit risk).