Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
News 16 Jun 2022 G2M Insights launches Analyzr service We're thrilled to announce we are launching Analyzr, our service… Pierre Elisseeff
News 11 Aug 2020 G2M Insights becomes a HubSpot Solutions Partner We're thrilled to announce today we've joined HubSpot’s Solutions Partner… Pierre Elisseeff
Trends 08 Jun 2020 Go-To-Market Insights 2Q20 2020: the pandemic is leading consumers and businesses to re-assess… Pierre Elisseeff
News 14 Apr 2020 G2M Insights announces Microsoft Azure partnership Onward and upward! We’re continuing to add to our technology… Pierre Elisseeff
Go-To-Market Strategy 23 Jan 2020 Three ways AI is impacting your go-to-market strategy In a previous post we reviewed the macro trends underlying… Pierre Elisseeff
Go-To-Market Strategy, Trends 21 Jan 2020 How is the AI disruption affecting your business? Just as the web disrupted businesses from top to bottom… Pierre Elisseeff