Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
News 15 Nov 2022 The Analyzr Python SDK is out! We just published our Python SDK to enable model development… Pierre Elisseeff
News 18 Aug 2022 G2M Insights to partner with CU Boulder for the development of its G2M platform We are pleased to announce this partnership with the Department… Pierre Elisseeff
Analytics, Propensity, Solutions 04 Aug 2022 How a billion-dollar software company can double conversion rates with a propensity model Our client for this case study is a billion-dollar software… Pierre Elisseeff
Analytics 04 Aug 2022 What is machine learning and how does it impact marketing analytics? TLDR: Machine learning will help you improve your conversion rates… Pierre Elisseeff
Analytics, Propensity 03 Aug 2022 What is a propensity model, and why should marketers care? Have you ever wondered why your competitors seem to do… Pierre Elisseeff
