News 18 Sep 2024 G2M Insights Named a 2024 Fast 50 Company by Denver Business Journal We're thrilled to announce we've made the Denver Fast 50… Pierre Elisseeff
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
Go-To-Market Strategy 07 Mar 2024 AI is changing the boundaries of the firm: strategies for surviving the upheaval Until twenty years ago we had been fighting war in… Pierre Elisseeff
Analytics, Propensity, Regression 05 Feb 2024 So, you’ve deployed your machine learning model: how do you monitor model performance? Making sure you monitor model performance after the production deployment… Pierre Elisseeff
A/B Testing, Analytics 23 Aug 2023 Getting more for less: improving marketing effectiveness with A/B testing So, you are in charge of the marketing budget and… Pierre Elisseeff
Analytics, Clustering, Tutorials 11 Jan 2023 How to build a clustering model: A comprehensive guide You already understand at a high level what clustering is… Pierre Elisseeff
Analytics, Clustering 10 Jan 2023 What is clustering and why should marketers care? Clustering is key to proper data-driven segmentation The first things… Pierre Elisseeff
