Analytics 20 Feb 2025 How to Build a Data-Driven Revenue Model for Your SaaS Business A strong revenue model is the backbone of any SaaS… Pierre Elisseeff
Analytics, Marketing Mix Modeling 14 Feb 2025 Using Advertising Elasticity of Demand to Check Your Media Mix Model Media mix modeling (MMM) helps marketers optimize their ad spend… Pierre Elisseeff
Analytics 04 Feb 2025 The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives For sales and marketing executives, the ability to harness data… Pierre Elisseeff
Marketing Mix Modeling 12 Dec 2024 G2M Insights’ media mix modeling feature is now generally available G2M Insights' media mix modeling feature is now generally available… Pierre Elisseeff
News 06 Dec 2024 G2M Insights Secures Patent for Predictive Analytics and Data Security Innovation We are proud to announce that G2M Insights has been… Pierre Elisseeff
News 18 Sep 2024 G2M Insights Named a 2024 Fast 50 Company by Denver Business Journal We're thrilled to announce we've made the Denver Fast 50… Pierre Elisseeff
Analytics, Marketing Mix Modeling, Tutorials 10 Jun 2024 How to build a media mix model: A comprehensive guide You already understand at a high level what a media… Pierre Elisseeff
Analytics, Marketing Mix Modeling 20 May 2024 Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing Media mix modeling is back! With increasing data privacy concerns… Pierre Elisseeff
A/B Testing, Analytics, Clustering, Go-To-Market Strategy, Marketing Mix Modeling, Propensity 23 Apr 2024 Enterprise AI: things you should do today that actually add value There's a lot of hype today about gen AI and… Pierre Elisseeff
