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Growing our Microsoft partnership: what it means for our clients

From the blog

May 2026

We’re proud to share that G2M Insights has achieved co-sell ready status within the Microsoft partner ecosystem, a milestone that reflects Microsoft’s recognition of our growth as an Azure partner, and validates what we’ve built on Azure to help our clients stay at the forefront of the AI transition. 

Co-sell status puts our Decision Intelligence services directly into the procurement path our clients already use and lets them draw down on existing Azure commitments.  

For clients with a Microsoft Azure Consumption Commitment, that means they can now transact directly on the Azure Marketplace to access G2M’s solutions and services, applying spend toward commitments they’ve already made. That’s a meaningful unlock for the speed at which we deliver value. 

For the enterprises and PE-backed businesses we work with across telecommunicationstechnology, and private equity, this matters in a few concrete ways: 

  • Decision intelligence in the workflow: G2M’s solutions operate within the workflows that run the business, enabling faster alignment, clearer accountability, and more consistent execution across revenue functions 
  • Trusted AI at scale: Unlike traditional analytics tools or standalone AI copilots, G2M combines human expertise with governed AI to produce outputs that are defensible, auditable, and boardroom-ready 

The partnership also opens a new distribution channel for G2M.  The Azure Marketplace puts our solutions in front of Microsoft’s global enterprise customer base, expanding our reach well beyond what our direct sales motion covers alone. 

The AI transition happening across enterprise right now is real, and it’s moving fast. Our clients are trying to stay at the front of it, not just running pilots, but making decisions differently. This partnership is one more way we’re making sure they can do that. 

We’re genuinely excited about where this takes us. More to come. 

See the full press release here.

How can we help? 

If you’re working out how to get more out of your AI investment, or want to understand what decision intelligence could look like for your business, we’d love to talk. 

Contact Us 

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Derek is a business and technology leader with 20+ years of industry and consulting experience across multiple disciplines in marketing, sales operations, and finance. He leverages his knowledge of database architecture and advanced analytics to provide data-driven solutions.

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