Challenge

A private equity-backed telecom operator faced challenges in prioritizing fiber buildout investments across multiple markets. With a need to balance costs, maximize market potential, and address competition, the company sought a comprehensive, data-driven approach to identify high-potential areas for fiber expansion. Key obstacles included:

• • Disparate data sources and inconsistent integration processes.
  • Limited insights into customer propensity for adopting fiber services.
  • The need to optimize a sizable investment for maximum ROI.

Solution

G2M Insights partnered with the client to deliver a scalable framework for fiber buildout planning, leveraging advanced data modeling and market analytics to guide strategic investment decisions. Key components of the solution included:

1. 1. Data Integration and Market Profiling:
      • Unified diverse data sources, including demographics, competitive intelligence, and customer lifestyle attributes, to build a comprehensive addressable market dataset.
      • Tagged locations with competitive information and developed segmentation profiles for better targeting.
   2. Propensity Modeling:
      • Built a robust propensity model using state-of-the-art machine learning techniques to predict the likelihood of customer adoption in millions of potential expansion passings.
      • Key model variables included population density, competitive mix, and customer demographics.
      • Achieved high targeting performance.
   3. Market Prioritization:
      • Identified top markets for fiber investment, focusing on areas with high penetration potential.
      • Analyzed competitive dynamics and potential cannibalization of legacy services to refine investment strategies.
   4. Scalable Analytics Framework:
      • Developed a market performance management process to enable continuous evaluation of market feasibility and fiber performance.
      • Delivered descriptive analytics and interactive maps for visualizing high-potential areas.