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		<title>Insights Achieved Podcast</title>
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		<description>Welcome to the Insights Achieved Podcast, where we explore cutting-edge strategies and technologies driving business performance and growth. Join industry leaders and experts as they share actionable insights on leveraging AI, data analytics, and innovative methodologies to solve complex challenges. Whether you&#039;re a business executive, data professional, or curious learner, this podcast delivers the knowledge you need to achieve impactful results. For more info visit https://g2m.ai</description>
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		<copyright>© 2026 G2M Insights</copyright>
		<itunes:subtitle>Unlocking actionable insights to drive business success</itunes:subtitle>
		<itunes:author>G2M Insights</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Welcome to the Insights Achieved Podcast, where we explore cutting-edge strategies and technologies driving business performance and growth. Join industry leaders and experts as they share actionable insights on leveraging AI, data analytics, and innovative methodologies to solve complex challenges. Whether you&#039;re a business executive, data professional, or curious learner, this podcast delivers the knowledge you need to achieve impactful results. For more info visit https://g2m.ai</itunes:summary>
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			<itunes:name>Pierre Elisseeff</itunes:name>
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						<googleplay:description>Welcome to the Insights Achieved Podcast, where we explore cutting-edge strategies and technologies driving business performance and growth. Join industry leaders and experts as they share actionable insights on leveraging AI, data analytics, and innovative methodologies to solve complex challenges. Whether you&#039;re a business executive, data professional, or curious learner, this podcast delivers the knowledge you need to achieve impactful results. For more info visit https://g2m.ai</googleplay:description>
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<item>
	<title>US Broadband Pricing: An Evidence-Based View for Operators</title>
	<link>https://g2m.ai/blog/podcast/us-broadband-pricing-an-evidence-based-view-for-operators/</link>
	<pubDate>Sat, 12 Sep 2026 21:46:44 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">3b2fdcfd-8516-5647-8f3c-c1dc8afa8297</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This research report by G2M Insights analyzes shifting broadband pricing strategies in the United States between 2018 and 2026 using FCC Urban Rate Survey data. The findings reveal that cable operators have significantly lowered list prices for various speed tiers to compete with fiber providers and fixed-wireless alternatives. While gigabit service has transitioned from a premium offering to a mid-tier standard, new multi-gigabit tiers have emerged at the top of the market’s pricing structure. Beyond monthly costs, major cable brands are also enhancing their value by increasing upload speeds and removing data caps. Ultimately, the study suggests that national list prices have reached a floor, forcing companies to rely on promotions and bundling to gain a competitive edge.]]></description>
	<itunes:subtitle><![CDATA[This research report by G2M Insights analyzes shifting broadband pricing strategies in the United States between 2018 and 2026 using FCC Urban Rate Survey data. The findings reveal that cable operators have significantly lowered list prices for various s]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This research report by G2M Insights analyzes shifting broadband pricing strategies in the United States between 2018 and 2026 using FCC Urban Rate Survey data. The findings reveal that cable operators have significantly lowered list prices for various speed tiers to compete with fiber providers and fixed-wireless alternatives. While gigabit service has transitioned from a premium offering to a mid-tier standard, new multi-gigabit tiers have emerged at the top of the market’s pricing structure. Beyond monthly costs, major cable brands are also enhancing their value by increasing upload speeds and removing data caps. Ultimately, the study suggests that national list prices have reached a floor, forcing companies to rely on promotions and bundling to gain a competitive edge.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608447/c1e-5wzvnf743x7cr8n8j-v60m8m1ksnwq-8pnoio.mp3" length="6865767" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This research report by G2M Insights analyzes shifting broadband pricing strategies in the United States between 2018 and 2026 using FCC Urban Rate Survey data. The findings reveal that cable operators have significantly lowered list prices for various speed tiers to compete with fiber providers and fixed-wireless alternatives. While gigabit service has transitioned from a premium offering to a mid-tier standard, new multi-gigabit tiers have emerged at the top of the market’s pricing structure. Beyond monthly costs, major cable brands are also enhancing their value by increasing upload speeds and removing data caps. Ultimately, the study suggests that national list prices have reached a floor, forcing companies to rely on promotions and bundling to gain a competitive edge.]]></itunes:summary>
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		<ssp:title>US Broadband Pricing: An Evidence-Based View for Operators</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:05:55</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[This research report by G2M Insights analyzes shifting broadband pricing strategies in the United States between 2018 and 2026 using FCC Urban Rate Survey data. The findings reveal that cable operators have significantly lowered list prices for various speed tiers to compete with fiber providers and fixed-wireless alternatives. While gigabit service has transitioned from a premium offering to a mid-tier standard, new multi-gigabit tiers have emerged at the top of the market’s pricing structure. Beyond monthly costs, major cable brands are also enhancing their value by increasing upload speeds and removing data caps. Ultimately, the study suggests that national list prices have reached a floor, forcing companies to rely on promotions and bundling to gain a competitive edge.]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Who Buys Broadband: Household Take-Up Across 82,000 US Neighborhoods</title>
	<link>https://g2m.ai/blog/podcast/who-buys-broadband-household-take-up-across-82000-us-neighborhoods/</link>
	<pubDate>Wed, 12 Aug 2026 21:43:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">24fd8536-a8ce-5aee-96d8-18476b9328cd</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This research examines wireline broadband adoption across over 82,000 U.S. neighborhoods, revealing that roughly 75% of households currently subscribe to these services. The study demonstrates that neighborhood demographics, specifically income and education levels, are the primary predictors of subscription rates, outweighing the impact of network availability or competition. While cable infrastructure serves as a foundational requirement for high adoption, fiber-optic expansion only significantly boosts total market subscriptions once it reaches near-universal saturation. Recent data shows a closing gap in connectivity as lower-income areas have caught up to national averages, suggesting that future growth for providers will likely come from competing for existing customers rather than finding new ones. Ultimately, the report provides a benchmarking tool for telecommunications brands to evaluate their market performance against predicted outcomes based on local socioeconomic conditions.]]></description>
	<itunes:subtitle><![CDATA[This research examines wireline broadband adoption across over 82,000 U.S. neighborhoods, revealing that roughly 75% of households currently subscribe to these services. The study demonstrates that neighborhood demographics, specifically income and educa]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This research examines wireline broadband adoption across over 82,000 U.S. neighborhoods, revealing that roughly 75% of households currently subscribe to these services. The study demonstrates that neighborhood demographics, specifically income and education levels, are the primary predictors of subscription rates, outweighing the impact of network availability or competition. While cable infrastructure serves as a foundational requirement for high adoption, fiber-optic expansion only significantly boosts total market subscriptions once it reaches near-universal saturation. Recent data shows a closing gap in connectivity as lower-income areas have caught up to national averages, suggesting that future growth for providers will likely come from competing for existing customers rather than finding new ones. Ultimately, the report provides a benchmarking tool for telecommunications brands to evaluate their market performance against predicted outcomes based on local socioeconomic conditions.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608445/c1e-wqwv2iv0g8ruj153q-5zrnvjnmidpx-dib3yy.mp3" length="5718552" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This research examines wireline broadband adoption across over 82,000 U.S. neighborhoods, revealing that roughly 75% of households currently subscribe to these services. The study demonstrates that neighborhood demographics, specifically income and education levels, are the primary predictors of subscription rates, outweighing the impact of network availability or competition. While cable infrastructure serves as a foundational requirement for high adoption, fiber-optic expansion only significantly boosts total market subscriptions once it reaches near-universal saturation. Recent data shows a closing gap in connectivity as lower-income areas have caught up to national averages, suggesting that future growth for providers will likely come from competing for existing customers rather than finding new ones. Ultimately, the report provides a benchmarking tool for telecommunications brands to evaluate their market performance against predicted outcomes based on local socioeconomic conditions.]]></itunes:summary>
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		<ssp:title>Who Buys Broadband: Household Take-Up Across 82,000 US Neighborhoods</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:05:01</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[This research examines wireline broadband adoption across over 82,000 U.S. neighborhoods, revealing that roughly 75% of households currently subscribe to these services. The study demonstrates that neighborhood demographics, specifically income and education levels, are the primary predictors of subscription rates, outweighing the impact of network availability or competition. While cable infrastructure serves as a foundational requirement for high adoption, fiber-optic expansion only significantly boosts total market subscriptions once it reaches near-universal saturation. Recent data shows a closing gap in connectivity as lower-income areas have caught up to national averages, suggesting that future growth for providers will likely come from competing for existing customers rather than finding new ones. Ultimately, the report provides a benchmarking tool for telecommunications brands to evaluate their market performance against predicted outcomes based on local socioeconomic conditi]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Fixed Wireless vs Fiber: US Broadband Competition by Density</title>
	<link>https://g2m.ai/blog/podcast/fixed-wireless-vs-fiber-us-broadband-competition-by-density/</link>
	<pubDate>Sun, 12 Jul 2026 21:40:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">7edcb05e-db68-5653-b61c-bf4d161e6da5</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This research report analyzes the expanding competitive landscape of fixed wireless internet and its impact on traditional wireline providers across the United States. While fiber and cable companies historically dominated suburban markets, fixed wireless has emerged as a significant rival, particularly in areas where high-speed physical infrastructure was never built. Data reveals that this technology now provides a new choice for 44 percent of American addresses, often breaking up existing monopolies in both rural and densely populated urban centers. However, the study notes that the competitive threat of wireless service is currently limited to the 100/20 Mbps federal benchmark, as it often fails to match the higher speeds offered by cable and fiber. Ultimately, the source serves as a strategic guide for internet operators to identify where their market share is most vulnerable to wireless alternatives.]]></description>
	<itunes:subtitle><![CDATA[This research report analyzes the expanding competitive landscape of fixed wireless internet and its impact on traditional wireline providers across the United States. While fiber and cable companies historically dominated suburban markets, fixed wireles]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This research report analyzes the expanding competitive landscape of fixed wireless internet and its impact on traditional wireline providers across the United States. While fiber and cable companies historically dominated suburban markets, fixed wireless has emerged as a significant rival, particularly in areas where high-speed physical infrastructure was never built. Data reveals that this technology now provides a new choice for 44 percent of American addresses, often breaking up existing monopolies in both rural and densely populated urban centers. However, the study notes that the competitive threat of wireless service is currently limited to the 100/20 Mbps federal benchmark, as it often fails to match the higher speeds offered by cable and fiber. Ultimately, the source serves as a strategic guide for internet operators to identify where their market share is most vulnerable to wireless alternatives.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608441/c1e-gmpqgurkd6gsx9zwo-7zng5jz9irvq-aaxpwm.mp3" length="6297125" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This research report analyzes the expanding competitive landscape of fixed wireless internet and its impact on traditional wireline providers across the United States. While fiber and cable companies historically dominated suburban markets, fixed wireless has emerged as a significant rival, particularly in areas where high-speed physical infrastructure was never built. Data reveals that this technology now provides a new choice for 44 percent of American addresses, often breaking up existing monopolies in both rural and densely populated urban centers. However, the study notes that the competitive threat of wireless service is currently limited to the 100/20 Mbps federal benchmark, as it often fails to match the higher speeds offered by cable and fiber. Ultimately, the source serves as a strategic guide for internet operators to identify where their market share is most vulnerable to wireless alternatives.]]></itunes:summary>
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		<ssp:title>Fixed Wireless vs Fiber: US Broadband Competition by Density</ssp:title>
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	<itunes:duration>00:05:32</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[This research report analyzes the expanding competitive landscape of fixed wireless internet and its impact on traditional wireline providers across the United States. While fiber and cable companies historically dominated suburban markets, fixed wireless has emerged as a significant rival, particularly in areas where high-speed physical infrastructure was never built. Data reveals that this technology now provides a new choice for 44 percent of American addresses, often breaking up existing monopolies in both rural and densely populated urban centers. However, the study notes that the competitive threat of wireless service is currently limited to the 100/20 Mbps federal benchmark, as it often fails to match the higher speeds offered by cable and fiber. Ultimately, the source serves as a strategic guide for internet operators to identify where their market share is most vulnerable to wireless alternatives.]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>America&#8217;s Most Competitive Broadband Markets: Ranking Real Consumer Choice</title>
	<link>https://g2m.ai/blog/podcast/americas-most-competitive-broadband-markets-ranking-real-consumer-choice/</link>
	<pubDate>Fri, 12 Jun 2026 21:37:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">374b147b-6bff-55fb-b85a-1e2bb1ebe33d</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This report by G2M Insights examines the true level of broadband competition across 189 U.S. metropolitan areas by counting only the credible providers available at specific residential addresses. The research reveals that while many markets appear crowded, most households actually face a wireline duopoly where any third option is typically licensed fixed wireless rather than a high-speed physical connection. By ranking cities like Corpus Christi and Huntsville at the top, the study demonstrates that mid-sized metros often enjoy more diverse choices than massive hubs like New York or Los Angeles. Furthermore, the data shows that competition vanishes significantly when the speed requirement is raised to gigabit levels, leaving very few locations with three or more wireline alternatives. Ultimately, the analysis warns providers that market size does not guarantee competitive variety and that the presence of fixed wireless is the primary factor disrupting traditional two-party markets.]]></description>
	<itunes:subtitle><![CDATA[This report by G2M Insights examines the true level of broadband competition across 189 U.S. metropolitan areas by counting only the credible providers available at specific residential addresses. The research reveals that while many markets appear crowd]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This report by G2M Insights examines the true level of broadband competition across 189 U.S. metropolitan areas by counting only the credible providers available at specific residential addresses. The research reveals that while many markets appear crowded, most households actually face a wireline duopoly where any third option is typically licensed fixed wireless rather than a high-speed physical connection. By ranking cities like Corpus Christi and Huntsville at the top, the study demonstrates that mid-sized metros often enjoy more diverse choices than massive hubs like New York or Los Angeles. Furthermore, the data shows that competition vanishes significantly when the speed requirement is raised to gigabit levels, leaving very few locations with three or more wireline alternatives. Ultimately, the analysis warns providers that market size does not guarantee competitive variety and that the presence of fixed wireless is the primary factor disrupting traditional two-party markets.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608439/c1e-pqk0oiwrjq7svj0wn-25o91jk2i7q3-viqzwc.mp3" length="6487487" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This report by G2M Insights examines the true level of broadband competition across 189 U.S. metropolitan areas by counting only the credible providers available at specific residential addresses. The research reveals that while many markets appear crowded, most households actually face a wireline duopoly where any third option is typically licensed fixed wireless rather than a high-speed physical connection. By ranking cities like Corpus Christi and Huntsville at the top, the study demonstrates that mid-sized metros often enjoy more diverse choices than massive hubs like New York or Los Angeles. Furthermore, the data shows that competition vanishes significantly when the speed requirement is raised to gigabit levels, leaving very few locations with three or more wireline alternatives. Ultimately, the analysis warns providers that market size does not guarantee competitive variety and that the presence of fixed wireless is the primary factor disrupting traditional two-party markets.]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>America&#8217;s Most Competitive Broadband Markets: Ranking Real Consumer Choice</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:05:41</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[This report by G2M Insights examines the true level of broadband competition across 189 U.S. metropolitan areas by counting only the credible providers available at specific residential addresses. The research reveals that while many markets appear crowded, most households actually face a wireline duopoly where any third option is typically licensed fixed wireless rather than a high-speed physical connection. By ranking cities like Corpus Christi and Huntsville at the top, the study demonstrates that mid-sized metros often enjoy more diverse choices than massive hubs like New York or Los Angeles. Furthermore, the data shows that competition vanishes significantly when the speed requirement is raised to gigabit levels, leaving very few locations with three or more wireline alternatives. Ultimately, the analysis warns providers that market size does not guarantee competitive variety and that the presence of fixed wireless is the primary factor disrupting traditional two-party markets.]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Building the Data Foundation for Hyper-Local Subscriber Growth</title>
	<link>https://g2m.ai/blog/podcast/building-the-data-foundation-for-hyper-local-subscriber-growth/</link>
	<pubDate>Sat, 06 Jun 2026 21:31:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">bda24f93-98bc-5203-a516-aa2d6d40351e</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This article examines how telecommunication operators must evolve their sales strategies to succeed in an increasingly localized competitive landscape. The author argues that traditional national marketing playbooks are no longer effective, requiring a shift toward household-level data analytics to target specific consumer needs. By integrating disparate legacy systems into a unified data foundation, companies can better understand subscriber behavior and optimize their return on investment. The text highlights that AI and cloud technologies are essential tools for scaling these hyper-local efforts and reducing customer acquisition costs. Ultimately, the source suggests that the industry's top performers are those who leverage granular insights to win market share block by block.]]></description>
	<itunes:subtitle><![CDATA[This article examines how telecommunication operators must evolve their sales strategies to succeed in an increasingly localized competitive landscape. The author argues that traditional national marketing playbooks are no longer effective, requiring a s]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />This article examines how telecommunication operators must evolve their sales strategies to succeed in an increasingly localized competitive landscape. The author argues that traditional national marketing playbooks are no longer effective, requiring a shift toward household-level data analytics to target specific consumer needs. By integrating disparate legacy systems into a unified data foundation, companies can better understand subscriber behavior and optimize their return on investment. The text highlights that AI and cloud technologies are essential tools for scaling these hyper-local efforts and reducing customer acquisition costs. Ultimately, the source suggests that the industry's top performers are those who leverage granular insights to win market share block by block.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608432/c1e-3w42rfw47p7fmo9q0-ok8xrqngt93d-vr9wxw.mp3" length="6010942" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This article examines how telecommunication operators must evolve their sales strategies to succeed in an increasingly localized competitive landscape. The author argues that traditional national marketing playbooks are no longer effective, requiring a shift toward household-level data analytics to target specific consumer needs. By integrating disparate legacy systems into a unified data foundation, companies can better understand subscriber behavior and optimize their return on investment. The text highlights that AI and cloud technologies are essential tools for scaling these hyper-local efforts and reducing customer acquisition costs. Ultimately, the source suggests that the industry's top performers are those who leverage granular insights to win market share block by block.]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Building the Data Foundation for Hyper-Local Subscriber Growth</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:05:20</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[This article examines how telecommunication operators must evolve their sales strategies to succeed in an increasingly localized competitive landscape. The author argues that traditional national marketing playbooks are no longer effective, requiring a shift toward household-level data analytics to target specific consumer needs. By integrating disparate legacy systems into a unified data foundation, companies can better understand subscriber behavior and optimize their return on investment. The text highlights that AI and cloud technologies are essential tools for scaling these hyper-local efforts and reducing customer acquisition costs. Ultimately, the source suggests that the industry's top performers are those who leverage granular insights to win market share block by block.]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The GTM Death Spiral: More Dashboards, Less Visibility</title>
	<link>https://g2m.ai/blog/podcast/the-gtm-death-spiral-more-dashboards-less-visibility/</link>
	<pubDate>Mon, 05 Jan 2026 21:07:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">ed4df74d-df6e-5e4e-8863-aaab44e34a5a</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />Part of the Trusted AI for Business Leaders series. In this episode, we trace a cycle every GTM team knows: performance dips, and the next 48 hours vanish into pulling dashboards, exporting CSVs and reconciling three versions of the truth, ending in exhaustion and an explanation no one quite believes. We examine how years of adding more dashboards, KPIs and reports produced fragmentation instead of clarity, why executives lose confidence when explanations disagree rather than when metrics move, and how generic AI copilots have accelerated the confusion instead of resolving it.]]></description>
	<itunes:subtitle><![CDATA[Part of the Trusted AI for Business Leaders series. In this episode, we trace a cycle every GTM team knows: performance dips, and the next 48 hours vanish into pulling dashboards, exporting CSVs and reconciling three versions of the truth, ending in exha]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />Part of the Trusted AI for Business Leaders series. In this episode, we trace a cycle every GTM team knows: performance dips, and the next 48 hours vanish into pulling dashboards, exporting CSVs and reconciling three versions of the truth, ending in exhaustion and an explanation no one quite believes. We examine how years of adding more dashboards, KPIs and reports produced fragmentation instead of clarity, why executives lose confidence when explanations disagree rather than when metrics move, and how generic AI copilots have accelerated the confusion instead of resolving it.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608412/c1e-jzpw8s43oj3bn1npz-gpdgq1qqimw7-lqd4dr.mp3" length="6304022" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Part of the Trusted AI for Business Leaders series. In this episode, we trace a cycle every GTM team knows: performance dips, and the next 48 hours vanish into pulling dashboards, exporting CSVs and reconciling three versions of the truth, ending in exhaustion and an explanation no one quite believes. We examine how years of adding more dashboards, KPIs and reports produced fragmentation instead of clarity, why executives lose confidence when explanations disagree rather than when metrics move, and how generic AI copilots have accelerated the confusion instead of resolving it.]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>The GTM Death Spiral: More Dashboards, Less Visibility</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:06:34</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[Part of the Trusted AI for Business Leaders series. In this episode, we trace a cycle every GTM team knows: performance dips, and the next 48 hours vanish into pulling dashboards, exporting CSVs and reconciling three versions of the truth, ending in exhaustion and an explanation no one quite believes. We examine how years of adding more dashboards, KPIs and reports produced fragmentation instead of clarity, why executives lose confidence when explanations disagree rather than when metrics move, and how generic AI copilots have accelerated the confusion instead of resolving it.]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI Is Moving Fast But GTM Leaders Are Still Flying Blind</title>
	<link>https://g2m.ai/blog/podcast/ai-is-moving-fast-but-gtm-leaders-are-still-flying-blind/</link>
	<pubDate>Thu, 11 Dec 2025 21:00:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">f92a7611-1149-576b-b64f-dabf5c26eab8</guid>
	<description><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />Part of the Trusted AI for Business Leaders series. In this episode, we ask how go-to-market leaders can feel less informed than ever at a moment when AI is everywhere. The answer is uncomfortable: today's tools are masters of output, generating more summaries, charts and narratives than any executive can use — while rarely answering the one question that matters, which is why performance actually shifted. We examine why six fast explanations for the same metric are worse than one slow one, and why this is a trust problem rather than a technology problem.]]></description>
	<itunes:subtitle><![CDATA[Part of the Trusted AI for Business Leaders series. In this episode, we ask how go-to-market leaders can feel less informed than ever at a moment when AI is everywhere. The answer is uncomfortable: todays tools are masters of output, generating more summ]]></itunes:subtitle>
	<content:encoded><![CDATA[<img width="1300" height="867" src="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1300x867.jpg 1300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-650x433.jpg 650w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-325x217.jpg 325w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-300x200.jpg 300w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-500x333.jpg 500w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-750x500.jpg 750w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1000x667.jpg 1000w, https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover-1500x1000.jpg 1500w" sizes="(max-width: 1300px) 100vw, 1300px" />Part of the Trusted AI for Business Leaders series. In this episode, we ask how go-to-market leaders can feel less informed than ever at a moment when AI is everywhere. The answer is uncomfortable: today's tools are masters of output, generating more summaries, charts and narratives than any executive can use — while rarely answering the one question that matters, which is why performance actually shifted. We examine why six fast explanations for the same metric are worse than one slow one, and why this is a trust problem rather than a technology problem.]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608406/c1e-drm70aoqx12spd054-v60m83wztq42-utcill.mp3" length="7088774" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Part of the Trusted AI for Business Leaders series. In this episode, we ask how go-to-market leaders can feel less informed than ever at a moment when AI is everywhere. The answer is uncomfortable: today's tools are masters of output, generating more summaries, charts and narratives than any executive can use — while rarely answering the one question that matters, which is why performance actually shifted. We examine why six fast explanations for the same metric are worse than one slow one, and why this is a trust problem rather than a technology problem.]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>AI Is Moving Fast But GTM Leaders Are Still Flying Blind</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:07:24</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[Part of the Trusted AI for Business Leaders series. In this episode, we ask how go-to-market leaders can feel less informed than ever at a moment when AI is everywhere. The answer is uncomfortable: today's tools are masters of output, generating more summaries, charts and narratives than any executive can use — while rarely answering the one question that matters, which is why performance actually shifted. We examine why six fast explanations for the same metric are worse than one slow one, and why this is a trust problem rather than a technology problem.]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>From Scattered AI Experiments to a Coherent Decision Intelligence Capability</title>
	<link>https://g2m.ai/blog/podcast/from-scattered-ai-experiments-to-a-coherent-decision-intelligence-capability/</link>
	<pubDate>Fri, 21 Nov 2025 20:50:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">167de148-a4eb-5807-958e-c15a5d56e923</guid>
	<description><![CDATA[In this episode, we look at why so many data-rich companies have spent real money on AI pilots without changing a single resource-allocation decision. Drawing on two client conversations that sounded almost word-for-word thesame, we map the five stages organizations move through — from scattered experiments to proprietary advantage — and explain why almost everyone…]]></description>
	<itunes:subtitle><![CDATA[In this episode, we look at why so many data-rich companies have spent real money on AI pilots without changing a single resource-allocation decision. Drawing on two client conversations that sounded almost word-for-word thesame, we map the five stages o]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode, we look at why so many data-rich companies have spent real money on AI pilots without changing a single resource-allocation decision. Drawing on two client conversations that sounded almost word-for-word thesame, we map the five stages organizations move through — from scattered experiments to proprietary advantage — and explain why almost everyone…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2608401/c1e-3w42rfw47q2ikqmv7-343r296jid6q-nizgvi.mp3" length="6953134" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode, we look at why so many data-rich companies have spent real money on AI pilots without changing a single resource-allocation decision. Drawing on two client conversations that sounded almost word-for-word thesame, we map the five stages organizations move through — from scattered experiments to proprietary advantage — and explain why almost everyone…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>From Scattered AI Experiments to a Coherent Decision Intelligence Capability</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>7:15</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode, we look at why so many data-rich companies have spent real money on AI pilots without changing a single resource-allocation decision. Drawing on two client conversations that sounded almost word-for-word thesame, we map the five stages organizations move through — from scattered experiments to proprietary advantage — and explain why almost everyone…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Building Trusted AI for Business Insights: Beyond the Hype</title>
	<link>https://g2m.ai/blog/podcast/building-trusted-ai-for-business-insights-beyond-the-hype/</link>
	<pubDate>Sat, 13 Sep 2025 15:49:58 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=10370</guid>
	<description><![CDATA[In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, and transparency are on the line. We unpack the risks of relying on GenAI for decision making,…]]></description>
	<itunes:subtitle><![CDATA[In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, and transparency are on the line. We unpack the risks of relying on GenAI for decision making,…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2139794/c1e-qqdn3idvm1zb7mqjk-254v7784h0-ymj3rq.mp3" length="7948622" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, and transparency are on the line. We unpack the risks of relying on GenAI for decision making,…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Building Trusted AI for Business Insights: Beyond the Hype</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:06:38</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, and transparency are on the line. We unpack the risks of relying on GenAI for decision making,…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI&#8217;s Impact on Business Performance Measurement</title>
	<link>https://g2m.ai/blog/podcast/ais-impact-on-business-performance-measurement/</link>
	<pubDate>Wed, 04 Jun 2025 13:10:36 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=10179</guid>
	<description><![CDATA[In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies "flying blind" despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced…]]></description>
	<itunes:subtitle><![CDATA[In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies flying blind despite vast data collection, are be]]></itunes:subtitle>
	<content:encoded><![CDATA[In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies "flying blind" despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/2057934/c1e-nqd97id3j0dcnv6pz-mk46dj0ocz5v-cpa1pu.mp3" length="4217037" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies "flying blind" despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>AI&#8217;s Impact on Business Performance Measurement</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:07:02</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies "flying blind" despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives</title>
	<link>https://g2m.ai/blog/podcast/the-business-analytics-maturity-model-a-roadmap-for-sales-and-marketing-executives/</link>
	<pubDate>Tue, 04 Feb 2025 21:30:13 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9954</guid>
	<description><![CDATA[In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve.…]]></description>
	<itunes:subtitle><![CDATA[In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-drive]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve.…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/1966890/c1e-wqwv2ir53pwiv4925-9jn292wqt23q-ufqbuz.mp3" length="8879743" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve.…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:14:48</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve.…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Game Plans: Lessons in Machine Learning from the NFL</title>
	<link>https://g2m.ai/blog/podcast/game-plans-lessons-in-machine-learning-from-the-nfl/</link>
	<pubDate>Fri, 13 Dec 2024 15:02:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9547</guid>
	<description><![CDATA[In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL's adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights' use of their G2M platform to predict Super Bowl winners. Discover the…]]></description>
	<itunes:subtitle><![CDATA[In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFLs adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine lea]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL's adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights' use of their G2M platform to predict Super Bowl winners. Discover the…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/1920408/c1e-nqd97i5wn9mhnv6pp-5zk7mz6oh3d8-9kj90a.mp3" length="8435745" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL's adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights' use of their G2M platform to predict Super Bowl winners. Discover the…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Game Plans: Lessons in Machine Learning from the NFL</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:14:04</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL's adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights' use of their G2M platform to predict Super Bowl winners. Discover the…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Big Idea: How AI is Disrupting Business, Strategies to Survive and Thrive</title>
	<link>https://g2m.ai/blog/podcast/how-ai-is-disrupting-business-strategies-to-survive-and-thrive/</link>
	<pubDate>Thu, 28 Nov 2024 21:55:22 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9505</guid>
	<description><![CDATA[In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption…]]></description>
	<itunes:subtitle><![CDATA[In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaki]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/1910349/c1e-k8pxvaj6479hk867z-pkjq1r05i5nr-1ci5zu.mp3" length="14628223" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>The Big Idea: How AI is Disrupting Business, Strategies to Survive and Thrive</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:24:23</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ensuring AI Models Deliver Consistent Marketing Insights</title>
	<link>https://g2m.ai/blog/podcast/ensuring-ai-models-deliver-consistent-marketing-insights/</link>
	<pubDate>Thu, 28 Nov 2024 21:23:16 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9503</guid>
	<description><![CDATA[In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model…]]></description>
	<itunes:subtitle><![CDATA[In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drif]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/1910330/c1e-1wpg3fjzwqgck28q2-5zkwpqj3fn60-7awk2z.mp3" length="6905035" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Ensuring AI Models Deliver Consistent Marketing Insights</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:11:31</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Modern Marketing Mix Modeling: A Data-Driven Approach</title>
	<link>https://g2m.ai/blog/podcast/modern-marketing-mix-modeling-a-data-driven-approach/</link>
	<pubDate>Thu, 28 Nov 2024 20:56:49 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9500</guid>
	<description><![CDATA[In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how…]]></description>
	<itunes:subtitle><![CDATA[In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate b]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how…]]></content:encoded>
	<enclosure url="https://episodes.castos.com/67479e772f4253-94458972/1910321/c1e-3w42rf5ojpmbn43zq-v6zq74kwix3v-u1ys0g.mp3" length="6253437" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Modern Marketing Mix Modeling: A Data-Driven Approach</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:10:26</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Mastering A/B Testing to Boost Marketing Effectiveness</title>
	<link>https://g2m.ai/blog/podcast/mastering-ab-testing-to-boost-marketing-effectiveness/</link>
	<pubDate>Thu, 28 Nov 2024 20:26:19 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9498</guid>
	<description><![CDATA[In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results with fewer resources. Discover practical tips…]]></description>
	<itunes:subtitle><![CDATA[In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-dr]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results with fewer resources. Discover practical tips…]]></content:encoded>
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	<itunes:summary><![CDATA[In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results with fewer resources. Discover practical tips…]]></itunes:summary>
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		<ssp:title>Mastering A/B Testing to Boost Marketing Effectiveness</ssp:title>
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	<itunes:duration>00:13:48</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results with fewer resources. Discover practical tips…]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Unlocking the Power of Propensity Scoring for Marketers</title>
	<link>https://g2m.ai/blog/podcast/unlocking-the-power-of-propensity-scoring-for-marketers/</link>
	<pubDate>Thu, 28 Nov 2024 20:03:00 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9495</guid>
	<description><![CDATA[In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify high-value prospects, optimize campaigns,…]]></description>
	<itunes:subtitle><![CDATA[In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smart]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify high-value prospects, optimize campaigns,…]]></content:encoded>
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	<itunes:summary><![CDATA[In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify high-value prospects, optimize campaigns,…]]></itunes:summary>
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		<ssp:title>Unlocking the Power of Propensity Scoring for Marketers</ssp:title>
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	<itunes:duration>00:09:11</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify high-value prospects, optimize campaigns,…]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Demystifying Segmentation and Clustering for Marketers</title>
	<link>https://g2m.ai/blog/podcast/demystifying-segmentation-and-clustering-for-marketers/</link>
	<pubDate>Thu, 28 Nov 2024 19:38:56 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://g2m.ai/?post_type=podcast&#038;p=9491</guid>
	<description><![CDATA[In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strategies. Whether you're new to…]]></description>
	<itunes:subtitle><![CDATA[In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses id]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strategies. Whether you're new to…]]></content:encoded>
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	<itunes:summary><![CDATA[In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strategies. Whether you're new to…]]></itunes:summary>
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	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Demystifying Segmentation and Clustering for Marketers</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
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	<itunes:duration>00:12:29</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strategies. Whether you're new to…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Introducing the Insights Achieved Podcast</title>
	<link>https://g2m.ai/blog/podcast/insights-achieved-introduction/</link>
	<pubDate>Thu, 28 Nov 2024 15:48:40 +0000</pubDate>
	<dc:creator><![CDATA[G2M Insights]]></dc:creator>
	<guid isPermaLink="false">https://dev-g2mai-v3.pantheonsite.io/?post_type=podcast&#038;p=9473</guid>
	<description><![CDATA[In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and leveraging advanced analytics to uncover what’s…]]></description>
	<itunes:subtitle><![CDATA[In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. W]]></itunes:subtitle>
	<content:encoded><![CDATA[In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and leveraging advanced analytics to uncover what’s…]]></content:encoded>
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	<itunes:summary><![CDATA[In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and leveraging advanced analytics to uncover what’s…]]></itunes:summary>
	<itunes:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg</ssp:url>
		<ssp:title>Introducing the Insights Achieved Podcast</ssp:title>
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	<itunes:duration>00:08:33</itunes:duration>
	<itunes:author><![CDATA[G2M Insights]]></itunes:author>	<googleplay:description><![CDATA[In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and leveraging advanced analytics to uncover what’s…]]></googleplay:description>
	<googleplay:image href="https://g2m.ai/wp-content/uploads/2024/05/insights-achieved-podcast-cover.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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