Three ways AI is impacting your go-to-market strategy
In a previous post we reviewed the macro trends underlying the AI disruption. In practice, how does it impact go-to-market strategy? Let’s review the three areas primarily affected by these drivers. In all cases the theme is the same: technology unlocks new capabilities. It enables leaders to operate faster and more efficiently, to identify new growth opportunities. … Three ways AI is impacting your go-to-market strategy