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Base Management

Improve Your Pricing Strategy With 3 Key Steps

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Pricing is one of the most important business levers impacting your bottom line. A small change in rate on a product or service can have a large effect on profit. It is imperative that your pricing strategy and execution leverages advanced analytics to ensure decisions are constantly optimized. Now is the time to be making key decisions … Improve Your Pricing Strategy With 3 Key Steps

Three ways AI is impacting your go-to-market strategy

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In a previous post we reviewed the macro trends underlying the AI disruption. In practice, how does it impact go-to-market strategy? Let’s review the three areas primarily affected by these drivers.  In all cases the theme is the same: technology unlocks new capabilities. It enables leaders to operate faster and more efficiently, to identify new growth opportunities. … Three ways AI is impacting your go-to-market strategy